Accordion Innovation is a technology that allows listeners to control the duration of audio content without sacrificing quality. The platform works by dynamically re-versioning the content to match the exact time the listener wants. The shorter versions still contain the key moments and essential parts of the audio, while the longer versions add more detail.

This technology maintains the original structure, tone, and listenability of the audio, making it a better alternative to speeding up or chapterization. The platform can be accessed via a slider bar, which offers a range of different durations to choose from. Accordion has been shown to increase listening figures by 25-40% compared to traditional listening methods.

Accordion Innovation Market Copy

What is it?

Accordion is a new way of letting listeners take control of duration without speeding up. Accordion works by dynamically re-versioning content to the exact duration the user wants.

The shorter versions still have all the key moments and best bits (and still have a beginning, middle and end)... they just contain less detail. In the medium and longer versions (building back up to the original length) the detail gets added back in incrementally.

Crucially, at every length, a podcast (for example) will still sound like your podcast - the same structure, tone and listenability.

This is what we think makes Accordion so much better than speeding up or chapterization.

Why use it?

In podcasting, your listeners are adjusting the duration when they listen anyway. Some speed up, some just stop listening part the way through when life gets in the way. Some never click play in the first place because they know they don't have the time to get through the whole episode. There are too many podcasts and not enough time.

But speeding up sounds weird and stopping part the way through means people lose the thread / narrative / miss the best bits or the stuff you'll reference in future episodes. Accordion works in a different and better way.

On the latest series of the 'Planet Possible' podcast (which uses Accordion) we have noticed a 25-40% upward bump on listening figures for the Accordion version without any noticeable drop in traditional listening via the existing platforms, so Accordion is a way to grow your podcast.

Listeners who try Accordion love it. As one of our user testers put it:

"I have no idea how this is possible... but now I know that it is, I want it on every podcast please."