Introducing “The Digital Presence Spectrum” – a concept by Polymash to navigate the complexities of digital strategy. In this article, we focus on Stage 1: Building an Audience. Discover strategies for attracting and engaging your target audience.
In this primer, we provide an overview of podcast advertising, giving insights into various ad formats, audience targeting, pricing models, and ways to measure ad effectiveness. Whether you’re a business owner, beginner or experienced podcaster, this primer will help to navigate the podcast advertising landscape.
The back-story of our AI-hosted Podcasting Resources Guide Companion Podcast. Discover tools, industry insights, and interactive chats with the host.
Discover proven inbound marketing strategies to boost your podcast’s audience, engagement, and success. Unlock the secrets today!
I understand that SEO can be a daunting topic for many. That’s why we’ve created a free email course that will teach you “Big Picture SEO” without burying you in technical jargon. We also cover AI tools and Chat-GPT for SEO. Our course is perfect for podcasters who want to grow their audience and expand their reach by capitalizing on the power of SEO.
Many new creators often fall into the trap of focusing too heavily on podcast monetization, placing their primary emphasis on generating revenue rather than addressing the crucial fundamentals that contribute to their show’s overall success. This unbalanced approach can prove detrimental to their progress.
This episode featuring Alex Sanfilippo is essential listening for those interested in podcasting and wishing to learn how to be successful. He outlines his experience as a serial entrepreneur in the industry.
Podcasts have been growing in popularity. Are we past peak podcasting yet? It seems every celebrity has a podcast these days. For celebrities, podcast marketing is easy, since they have an existing platform and audience. But how can ordinary solo and business podcasters succeed in marketing their shows? How do you market your podcast if you’re just getting started?
Adding your podcast on YouTube means putting your show where your audience will easily access it. Did you know that YouTube is the second largest search engine on the internet? Here are some tips for podcasting on YouTube…
What’s a truly viable podcast audiogram alternative for promotion and visual storytelling? What offers an easier way for”repurposing” a piece of audio into video format, and more shares and listens for your podcast episodes, plus increased organic reach on social media, and greater discoverability for your podcast as a whole?
